Topify.ai integrates with several external services to collect data, analyze performance, and publish content.
AI search providers
Topify.ai tracks your brand across three major AI search providers:
| Provider | What it provides |
|---|
| ChatGPT (OpenAI) | The most widely used AI assistant. Responses often mention well-known brands and provide detailed comparisons. |
| Perplexity | An AI-native search engine that cites sources in every response. Particularly useful for tracking citation patterns. |
| Google AI Overview | Google’s AI-generated summaries shown at the top of search results. Reflects how Google’s AI interprets your brand. |
Each provider has different behaviors — some cite sources more often, some favor certain types of content. Topify.ai lets you filter metrics by provider to understand where your brand performs best.
Analytics integrations (AI agent)
The AI agent can connect to your analytics platforms to enrich its analysis:
Google Analytics 4
Connect your GA4 property to give the agent access to:
- Traffic metrics (users, sessions, pageviews)
- Top-performing pages
- Traffic sources and audience data
Google Search Console
Connect GSC to provide the agent with:
- Search query performance (clicks, impressions, position)
- Page-level search analytics
- Keyword ranking data
Semrush
The agent uses Semrush data for:
- Keyword research and expansion
- Competitor domain analysis
- Organic keyword discovery
Analytics integrations require credentials to be configured in the AI agent. These connections are used by the agent during analysis — they do not send data back to Topify.ai’s servers.
CMS publishing (AI agent)
The AI agent can publish articles directly to your website. See Using the AI agent for setup details.
| Platform | Connection method | Key features |
|---|
| WordPress | REST API with application password | Categories, tags, featured images, Yoast/RankMath SEO metadata |
| Shopify | Admin API with access token | Blog articles, tags, draft/publish status |
| Framer | CMS API with API key | Collection items, automatic field mapping |
Data providers
Behind the scenes, Topify.ai uses these services to power its analysis:
| Service | Purpose |
|---|
| Semrush | Keyword research data used during project initialization and by the AI agent |