> ## Documentation Index
> Fetch the complete documentation index at: https://docs.topify.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Analyzing sources

> Understand which domains and URLs AI models cite when answering prompts about your brand.

The sources page shows which websites AI providers reference when generating responses to your prompts. This helps you understand where AI models get their information and where your content could earn more citations.

## Two views

<Tabs>
  <Tab title="Domain view">
    Aggregates citations at the domain level (e.g., all pages on `techcrunch.com`). Shows:

    | Column              | Description                                                      |
    | ------------------- | ---------------------------------------------------------------- |
    | **Domain**          | The website domain                                               |
    | **Domain type**     | Category (Corporate, Editorial, Reference, UGC, etc.)            |
    | **Used %**          | How much influence this domain has on AI responses               |
    | **Avg citations**   | Average number of citations per response when the domain appears |
    | **Mentioned**       | Whether your brand was mentioned alongside this domain           |
    | **Brands appeared** | Which brands appear in responses that cite this domain           |
  </Tab>

  <Tab title="URL view">
    Shows individual pages that were cited. Shows:

    | Column              | Description                                         |
    | ------------------- | --------------------------------------------------- |
    | **URL**             | The specific page                                   |
    | **Title**           | Page title                                          |
    | **Type**            | Source category                                     |
    | **Citation count**  | Total times this URL was cited                      |
    | **Mentioned**       | Whether your brand was mentioned alongside this URL |
    | **Brands appeared** | Brands in responses that cite this URL              |
  </Tab>
</Tabs>

## Source detail page

Click on any domain to see its detail page, which includes:

* All individual URLs from that domain that were cited
* Citation trends over time
* The AI responses that referenced this domain

## Opportunity panel

The sources page includes an opportunity panel that highlights content gaps -- areas where competitor domains are being cited but yours is not. These represent topics where creating or improving content could help your brand earn more AI citations.

## How to use sources data

Sources data helps you answer key questions:

* **Are your pages being cited?** Look for your domain in the list. High citation counts mean AI providers trust your content.
* **Where are the gaps?** If competitor domains are cited frequently for topics you cover, your content may need improvement.
* **What content types does AI prefer?** Compare citation rates across source categories to understand what AI providers tend to reference.
* **Which pages should you optimize?** Pages already being cited are good candidates for further optimization to increase their influence.

<Tip>
  See [Source metrics](/concepts/source-metrics) for detailed explanations of citation count, average citations, and used percentage.
</Tip>

## FAQ

### A competitor's domain dominates the source list — what do I do?

Treat it as a content blueprint, not a problem. Look at which of their pages are getting cited most, what those pages have in common (structured Q\&A headings, statistics, citations to authoritative sources), and write your own content that does those things at least as well. The agent's `content_gap` skill can run this comparison for you automatically — see [Using the AI agent](/guides/using-ai-agent).